How To: Grow Your Business with Google Adwords

2018-06-23 10:00-14:00

Work Together, 17/F Wing Wong Building 557 Nathan Road Yau Ma Tei, Kowloon

Event Description

”The best way to hide a dead body is on Page 2 of Google Search Results.”

Set up your first Adwords campaign & learn keyword, ad copy & optimization best practices from an industry expert. Perfecting your campaign structure is fundamentalin optimising your website for the 1st position on Google and thus receiving more clicks & conversions. Sign up to increase your brand’s search presence now!

After Class Swag

  • After the class, students will receive a free Google Adwords auditing checklist; sample keyword & text ads planning template.

Modules:

  1. Search Engine Ecosystem

    • Top Search Engine Research & Resources
    • Search Engine Ecosystem - Google, Yahoo, Bing, Baidu
    • Why is Search important & How does Search works
    • SEM Vs SEO Integration
    • Future of Search
  1. Introduction to Google Adwords

    • Adwords Structure
    • Quality Score
    • Auction System
    • Google Search Trends & Resources
    • Introduction to Adwords Platform (hands-on)
  1. Campaign Set Up

    • Keyword Mining Sources
    • Keyword Match Type
    • Google Keyword Planner (hands-on)
    • Basic Campaign Set Up (hands-on)
    • Ad formats & ad extensions
    • Ad Preview & Diagnosis
  1. Exploring Tools, Billings & Settings

    • Billing Set Up
    • Conversion & Remarketing tag set up
    • Audience Re-marketing
    • Audience Manager
    • Rules Set Up
  1. Reporting

    • Core Search Metrics
    • Reporting Dashboard
    • Industry Benchmarks
  1. Self-Help Resources

    • What to do if you forget everything you learned
    • Google Adwords Support
    • Help Center, Community
    • Certification

Date

 2018-06-23 10:00-14:00

Location

 Work Together, 17/F Wing Wong Building 557 Nathan Road Yau Ma Tei, Kowloon

Speakers